You have a cool phone on your desk. You know how to dial it to connect to people all over the world. People call you too, and you talk to them. You’ve even setup some speed dial numbers and mastered all the voicemail commands. You’re good at telephone!
Where does that get you? Not very far.
Being good at using the tool isn’t nearly as important as being good at communicating and connecting with others. Being a good listener. Being good at inspiring others. Being good at helping others advance their interests. Being good at making sales/closing deals/helping customers.
These are the things worth focusing on. Worth developing skills in. Worth investing time and energy in.
The tool is not the important thing. Being good at social media is not a good goal. It’s like saying you want to be good at telephone.
Be good at something more worthwhile.
Photo: Trace Meet