Nilofer Merchant is a popular business writer, blogger, and speaker. She’s been featured in the WSJ, BusinessWeek, Forbes, Harvard Business Review, and TED and TEDx conferences. Her work at Fortune 500s and silicon valley web start-ups over the last 20 years fuel her innovative ideas on frameworks, strategies, and cultural values.
Here she talks with me about her most recent book, 11 Rules for Creating Value in the Social Era, and how its lessons apply to CIOs and IT Leaders. We talk about the “air sandwich” between strategy and execution, shifts from the value chain to co-creation, how McAfee revolutionized its customer service model, versatile ways to assemble talent around a shared problem, “onlyness,” the value of walking meetings, and more.
The video is embedded below and also accessible via this link.