Nilofer Merchant is a popular business writer, blogger, and speaker. She’s been featured in the WSJ, BusinessWeek, Forbes, Harvard Business Review, and TED and TEDx conferences. Her work at Fortune 500s and silicon valley web start-ups over the last 20 years fuel her innovative ideas on frameworks, strategies, and cultural values.
Here she talks with me about her most recent book, 11 Rules for Creating Value in the Social Era, and how its lessons apply to CIOs and IT Leaders. We talk about the “air sandwich” between strategy and execution, shifts from the value chain to co-creation, how McAfee revolutionized its customer service model, versatile ways to assemble talent around a shared problem, “onlyness,” the value of walking meetings, and more.
The video is embedded below and also accessible via this link.





The dawn of another new year brings with it many new intentions. Big goals are set. Big commitments are made. Big change is anticipated.
From our earliest days we analyze and organize information about the world, forming mental models. The world is large, complex, and confusing, so this is no trivial task. And the breadth and volume of things to be learned and understood is without limit. Fortunately, humans have amazing powers to observe and process information. But also serious limitations that can be equally powerful and insidiously invisible (even to us).