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Communications were one-way. We understood that big, important companies were spending time and money organizing ways to send messages to the masses, just the way they used to send us form letters in the mail.
Things have changed.
Communications are two way. Messaging is expected to be personal and relevant. Engaging the company is expected to be easy.
We want to respond easily. And we want to be heard.
Twitter accounts that ignore direct contact and mentions, blogs where comments are turned off or not responded to, and emails from systems rather than people are all turn-offs. We all know that technology has evolved to where it’s possible – easy, in fact – to establish and maintain a personalized, responsive, and engaged posture with your customers.
We know that there are people behind the curtain. Let us see them, let us hear them, and let us reach them easily.
Photo credit: Kt Ann