Never underestimate the power of simple.

One man on a stage. No slides, no handouts, no videos or sound effects. Just a table, a chair – and a message.

But the message wasn’t just presented, it was discussed. For several hours.

Seth Godin’s work in his new book Linchpin contains a central thesis that’s thoughtful and profound. It’s worthy of examination, and it’s amazing how well you can examine a set of ideas with the simple format of enough dedicated time and a group of interested and energized people.

Seth presented his main thesis for about an hour, and then welcomed any and all questions. Each question got his full attention and was met with a thoughtful and complete answer. This went on for about six hours, yet the time seemed to fly by. It was exciting and engaging.

Simple is beautiful, elegant, and powerful.

If you get a chance to see Seth on his Road Trip – go!

Photo credit: Max Kabaker

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