Social media and the cab business

Cab drivers are independent businesses in a competitive environment with seemingly little ability to differentiate, let alone innovate using social media. However, one cab driver is leading the way using a variety of social media tools and business savvy.

In the interview below, Rashid Tamuri, talks about how he’s used Twitter, Google Latitude, Foursquare and other tools to enhance his business, differentiate himself, increase visibility, shift his business model, and also to have more fun at work.

Can’t see the embedded video? Click here: http://youtu.be/b1GN57GB0t4

Rashid reminds me of two other innovators who’ve made a difference with social media in surprising places, “Nordstrom Dave” and Kevin Zelko – Two great examples of innovation using Twitter.

Next time I’m in Chicago, I know who I’m calling for a cab ride.

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2. 5 Reasons Why Twitter Is A Great Place To Start Your Social Media Journey
3. IT and social media
4. A good place to start with social media
5. 3 things IT leaders can do to start to embrace social media