Quality matters, now and in the long run. Achieving it requires selective attention – to what you elect to do next, and how deeply you focus on it.
Trying to do too many things at once diffuses focus. Things get blurry and confusing. Work gets sloppy and rushed. Better to take on less and do more with it.
Because once you decide what really matters, you can really commit to addressing it. You can ignore many other things that don’t matter (right now). You can go deep, and deliver something substantial and enduring.
You already know this. And you know what to do. But you still have to decide to do it.
Make the strategic choice and get on with it.
Photo credit: Editor B
