For some reason advertisements for new cars either tell you nothing or they tell you a bunch of technical details. We see some abstract buy stylish video of the car zooming through a dreamlike landscape, always with the “professional driver, closed course” disclaimer. Or we get a rundown of technical features about the horsepower, fuel economy, powertrain warranty and so forth. Neither tells me what the car is like, to me, as I might use it.
A Bunch of Bananas
Which is why I liked this particular review I came across recently. It’s not an advertisement, but a review. Unlike other reviews, it’s got a real sense of practicality. Sure, that practicality is brought about in a silly way – through remote control cars, bananas, pineapple, and a melon. But, it gets the point across in an understandable and memorable way. Check it out.