That’s a lot. And focusing on organizing the content, structure, and delivery of that sort of presentation is a complex task that can become a real technical challenge. But style matters a lot too, of course.
Here’s another way to look at it. Your talk is a personal appearance. It is YOU who is delivering all of the above. And that should be reflected in the talk.
I got the chance to watch a real pro in action in an intimate setting. Chris Brogan came to guest lecture at the eMarketing class I teach at Bentley University. We had talked about the class, topics covered, and where I thought Chris could provide some really valuable insight.
Like a pro, Chris came prepared. He had an elegant presentation that tied together many great ideas in an interesting way. Of course he’s done a lot, like write 5 books in the space, so he’s got material. And he’s also a professional speaker, so he knows how to do a presentation.
But, this wasn’t a presentation as much as it was a personal appearance. And it wasn’t a personal appearance of the get a photo with a celebrity sort (though Chris is certainly a celebrity in the digital media and marketing space). Rather, it was a personal appearance in that Chris Brogan the person was there, delivering his thoughts and ideas – his unique perspective – and delivering it in his personal style.
Everything from prepared remarks to off the cuff answers to random topics that came up was delivered with his honest and direct assessment of the world as he sees it – complete with his own quirky phrasing, made up words, jokes, story telling style and more. With his personality.
And isn’t that what you want every speaker to bring to all the presentions you attend?
Isn’t that what you should bring to your next presentation?
No wonder why his business is called Human Business Works. Great job, Chris. We appreciate your time, your presence, and your bringing your whole self to the class for us.
Photo credit: Chris’ Twitter Profile