Brevity is king. IT is full of details. They’re all important. We achieve success by dotting I’s and crossing T’s. We’re careful about the details because technology can be pretty fragile and it’s our job to make it appear to be magical. And that’s where things get tricky in communications. When we need to show[…]
David Meerman Scott was my special guest last night at an eMarketing course I teach at Bentley University. We use his book The New Rules of Marketing and PR in the course, so it was great to talk marketing with him. It was a delightful, insightful, and revealing discussion with the students. And we got another[…]
Ever since the Blackberry invaded corporate meeting rooms, they and their successors have been an annoying distraction. Setting policies around use of devices, collecting them at the door, and other measures have tried to curb the effects of these devices. We’ve tried to stop attention from waning over the course of a discussion, from dissipating[…]
The way you introduce an idea impacts everything else you say. A good setup establishes a framework that influences the way the person listening to you processes everything else you say. It’s a helpful guide to them, and so it’s readily accepted. And it’s a great opportunity to get the discussion off on the right[…]
If you’re trying to convey an idea, or an approach, or some wisdom to a group – leave some things out. In fact, you can probably tell us more by leaving a lot of things out. We don’t need to know all the details. We know that your problem was nuanced and complex. We know[…]
Scott Berkun tells an interesting, well-paced and honest (sometimes raw) account of what it’s like to be a public speaker. He covers a variety of issues from a variety of perspectives to give a complete sense of how and why certain things work – and what to do when they don’t. Though the focus is[…]
Here’s a two-minute video about my recent experience “going wireless” with my new handy-dandy wireless presentation remote laser pointer gizmo. If you can’t see the video, click here to watch it on YouTube.
Someone borrowed three books from a pile of mine, stacked in the corner of the room. It’s fun to share things you’re passionate about and interested in, and I love sharing ideas. Three of my favorites were selected, but more striking was the powerful combination of ideas represented by these particular three books together. Confessions[…]