Dan Pink is a big thinker who distills practical advice. He’s done so repeatedly, as is evidenced by his four bestselling books, popular blog, and his unique Office Hours “radio show” podcast that covers a variety of topics with other big thinkers. He’s just published a new book, To Sell Is Human, and I had a chance to talk with him about this new work from a CIO and IT Leadership perspective.
CIOs and IT Leaders are in sales. Much of our energy is devoted to influencing, persuading, convincing, and cajoling others. We need to gain support for a project or initiative, secure additional budget dollars, attract the best talent, and internally market the IT Department in a number of ways. Much of Dan’s work in this new book is directly applicable, and we explore several ideas in this discussion.
We talk about “attunement,” problem finding, STEM, asking better questions, how to make a good pitch, tips for constructing good email subject lines, “emotionally intelligent” signs, and more. I hope you’ll find it interesting, provocative, and useful.
The video is embedded below and also accesible via this link.
I’ve also attached a transcript of this interview. It’s not perfect, but it may help if you’d like a written format.